VLP Partner Char Pagar authors “’Sensa-ble’ Guidance on Consumer Testimonials” for Corporate Counsel Magazine
Posted on Mar 19, 2014 in News by
VLP Partner Char Pagar authored the article “’Sensa-ble’ Guidance on Consumer Testimonials” for Corporate Counsel Magazine. The article focuses on why the Federal Trade Commission’s recent deceptive advertising lawsuit settlement against Sensa Products (a provider of weight loss products) is a cautionary tale for all marketers – especially those that use consumer endorsements.
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